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Local SEO is the process of optimizing a website for local search results, focusing on specific geographic areas to attract new clients in the firm. This will help your firm appear in local search results. We innovate constantly, operate transparently, and build lasting results. View Profile. That’s why we’re hands on every month, working to ensure that your law firm local SEO campaigns are making gain after gain to bring you new clients. A few days into October and you can still. Make. Using SEO to leverage lead generation is today’s most powerful tool to get quality leads. Here’s a punch list of action items for you to take, along with those mentioned above, to improve your law firm local SEO rankings: optimizing your GMB (Google My Business) listing to include: ensuring proper, consistent business name, address, phone # (NAP). And we don’t even run ads! Attorney PPC alone is so unique even we rarely touch it. And your locality. There are 100 billion searches per month on Google. 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ApricotLaw’s Unique Approach to SEO Consistently Grows Law Firms Tom White, in partnership with Law&Crime Nov 1st, 2023, 8:00 am ApricotLaw In today’s fast. Local SEO is particularly important for law firms. For law firms that serve a specific geographic area, local SEO is a critical component of SEO strategy.